SEO Search Engine Optimizations
Search Engine Optimization
Search engine optimization divide in two parts: On-page optimization and Off-page optimization. On-page optimization refers to website elements which include such as HTML code, Textual content, Meta tags, W3 Validation, Heading Tags, Content optimization, Keyword prominence or proximity and Alt text Images. Off-page optimization refers to build quality backlinks from the relevant sources as per google webmaster guidelines that provide you are stronger in search result page with your niche keyword as compare to your competitor’s website.
The Content
Any business serious about a quality web presence and a wider and priority search presence needs to focus on publishing quality content regularly. Hence, content is at the core of any online marketing activity. As a result the term “Content Marketing” has surfaced as a new wave online. But, we need to understand that “Content Marketing” does not mean marketing the content , but using content to market the product or service which your business offers. Just adding blog posts written by any third party regularly does not achieve the purpose of content marketing. One needs to have a content strategy which needs to be implemented, monitored and the outcome measured regularly too.